Who We Are

Mark Baird
Founder

Previously, Mark formed and served as CEO of both The Marketing Resources Group, Inc. and BrandSource Marketing, LLC. For more than 25 years, Mark has served a diversified client base, offering a broad mix of results-oriented branding, co-marketing and advertising solutions. Mark has significant experience in all aspects of media advertising, marketing, merchandising and audio-video-film-print-multi-media production.

That said, Mark’s real expertise lies in working with retailers, buying groups and their supporting supplier partners to produce cohesive programs that generate results. In this context, some of Mark’s clients include BrandSource/Home Entertainment Source, Abbey Carpets, Armstrong, Wear-Dated, World Floor Covering Association, General Electric, Whirlpool, Maytag and Frigidaire. Throughout his career, Mark has developed a reputation for prompt response. In a competitive retail world, speed wins. Mark has long structured his business processes and conditioned those on his team to move at “retail speed.”

Mark’s most significant recent professional achievement has been the successful rollout and implementation of a national retailer group identity and branding campaign “BrandSource” for AVB, a large national buying group. Prior to Mark’s involvement with this group, each dealer operated and advertised under his or her store name. Now, the group is able to enjoy the benefits of unified group-wide national and local advertising under the BrandSource name. This campaign included all aspects of store identity/signage, national network and syndicated television, local/regional preprint, radio, television, in-store and direct mail campaigns.

Mark attended the University of Oregon in pursuit of a degree in Business Administration.