This media mogul has made the difference on everything from the launch of DirectTV to the turnaround of Tahiti Tourism. Kathryn has led the strategic media planning and buying process for countless clients, from launching multi-million dollar national buys to executing inspired, grass-roots campaigns. And of course, she owns the process on marketing to that key demographic: women.
Kathryn asks the smart questions of her team and her clients, derived from research and always aimed at results and growth. She developes her plans based on that one key nugget that will shape the over – arching media strategy like no other, and because of it she reaches the desired target with laser beam precision.