What a Mouse Can Do for Your Business
The World Floor Covering Association needed to increase their membership and to drive the relevant female consumer to their website.
The job was two-fold. One, to get the target online to traffic the WFCA site and procure sales leads for its retail members through the dealer locator. And two, to reinforce the business value of WFCA membership to existing and potential members.
The first hurdle? Capture the female consumer by bringing them to the web site. Taking advantage of WFCA’s position as an unbiased resource for floor covering research, Torus Marketing created a humorous, yet relevant campaign to bring viewers to the site.
With the “See What a Mouse Can Do For your House” campaign, a series of ads delivered witty and intriguing creative that positioned WFCA as the the best way to empower the consumer for the daunting experience of purchasing floor covering.
The result? A huge upshot in hits for the site. Increased relevance to the retailer and the end consumer. A tremendous boon for the WFCA’s recruitment and retention. Mission accomplished for Torus Marketing.
