Weaving String Into a Common Thread
Each year, Ultron creates a color forecast for the Design community. The challenge is to create an engaging piece that tells a story and is relevant to the interior design community, who will specify Ultron fiber in their design.
Each year, Ultron, Solutia’s commercial fiber division, has about thirty different strands of colored yarn representing the coming year’s color trends. Working with Solutia’s team, Torus Marketing develops a narrative around the colors . Torus Marketing specifies and designs the deliverables, creating a unique toolset that will be useful to the design community and amplify the relevance and presence of the Ultron brand.
From several pieces of yarn to an engaged, captive audience with the power to specify. Just like that.
