Out Darn Spot
Ultron, the contract arm of the Solutia nylon division, was launching a new product, Stainguard. Aimed at the contract market specifier, the architect and interior designer, Stainguard is a revolutionary fiber system that could resist even betadine and mustard! Torus Marketing worked with Ultron on creating a strategic product launch and branding effort that consisted of sales and training materials as well as a highly innovative packaging solution.
This called for innovative presentation in the market place. Creation of this campaign involved custom photography and set design. This culminated with Torus Marketing creating an all in one binder piece that included not only the multimedia piece, but actual carpet samples to show the effectiveness as well as a playful lenticular piece included as a visual reference. This allowed Ultron to get the maximum impact for their budget and gave them a piece that truly differentiated them in the market.
Torus Marketing also created sales and marketing tools for the Rep force including white papers, trade ads, brochures and PPT presentations. Torus Marketing helped to launch the product at NeoCon in Ultron’s permanent space, working closely with Ultron on the ultimate launch strategy. This involved the development of an in-house stainbar for demonstrations, PPT video loop, promotional give-aways and wall graphics.
