Great American Brand Goes Local
Torus Marketing, as BrandSource Marketing, has developed the most comprehensive set of local advertising resources offered to any retail group for BrandSource. These resources range from pre-print tabloids and direct marketing to customizable radio and television spots as well as local web sites tied to the national branding efforts.
The monthly full color preprint program features multiple brand and product category versions and local market customization. These tabloids are designed to communicate the brand and co-branding messages, competitive merchandising, features/benefits, and promotions to the consumer. Nearly 1,000,000,000 (billion) BrandSource circulars are distributed each year, and this program continue to grow.
In addition, BrandSource Marketing provides members with fully customized television commercials for local use, as well as point of sale materials, and go directly to a web site to download radio spots, production elements and newspaper ad formats and graphics. Individual market consultation is also available and an interactive annual planner is provided to assist in planning and budgeting. An interactive annual calendar features the national television flights, BrandSource events, finance promotions and supplier promotions, so that members can visually integrate all of these opportunities into their monthly and annual advertising plans.
BrandSource Marketing also provides a direct marketing program is available that leverages the most advanced database technology, variable data printing, creative strategies and the members own customer list. All of this integrates fully with the national campaign and local advertising plan.
