One of our strongest points of differentiation is our strength with consumer facing strategies. We know that for many of our clients and our supply chain partners, the idea of providing direct to consumer promotions or promotional tools for retail partners is very attractive. We also know that not every body is equipped to handle the redemption process.
From our years of experience dealing with retailers and supply chain partners in the appliance and floor covering business, we knew we could bring a great deal of improved efficiencies in both cost and time if we brought the process in house. We also knew that by having this ability, we could open up promotional ideas to our partners and industries in a non-traditional way and create new in-roads to reach targeted consumers.
To that end, Torus Marketing created a dedicated entity called Arris Resources, LLC specifically to deal with the mechanics of executing conumer promotions. The result is one more reason Torus Marketing is unlike anyone else. We understand how all of the pieces go together and work to help our clients have a distinct strategic advantage and the best tactical execution in their market.