Exploring the Booth Space
With a new staff, a recent relocation and conglomeration, LG Hausys surfaces division had less than two months to prepare for NeoCon, a show focused on the design community, from the ground up. LG Hausys also had a new brand platform, “Explore your space,” which was in parallel development.
At the same time, LG Hausys had a very robust “Green” story as well as the healthcare design community that both needed to be addressed within the brand parameters.
Working in close conjunction with the team at LG Hausys, Torus Marketing developed a cohesive experience including designing the booth walls, video elements, print collateral for all the product families, relevant messaging for the healthcare segment and defining the “green” story with relevant print collateral and a corresponding video presentation. It all came together in a beautiful space.
