Brand extension? It’s only natural.
Wear-Dated was looking to bring a new fiber to the marketplace and wanted to dove-tail upon the existing By the Foot branding work. Their Natural Nylon united the look and feel of natural wool with the well known durability of Nylon.
Torus Marketing worked with Wear-Dated to create a soft brand launch. On the shoulders of the By the Foot, concept, Natural Nylon was given its own place in the market. A unique, bright palette and the simple bare foot were brought into the picture to highlight the style and color choices so important to the primary female demographic.
Torus Marketing created a cohesive marketing package that went from convention to retail floor, with B2B white papers and advertising in between. This included development of the logo, carpet labels, internal communication pieces, trade show and booth designs, trade and consumer advertisments, rack header designs, PPT presentation and a full color leave behind brochure for retailers and consumers.
Wear-Dated and Torus Marketing. Once again, a natural fit.
