Big Ideas to the Little Screen
In December 2000, BrandSource marked a historical milestone by running commercials on national network television – ABC, CBS, and NBC and on top-rated syndicated programs such as Oprah, Regis and Kelly, Wheel of Fortune and Jeopardy. Never before had a national group of independent appliance, consumer electronics and home furnishings retailers advertised as a single brand on national television.
Torus Marketing, as BrandSource Marketing, in conjunction with its strategic partner – Glass/ McClure negotiated a long term agreement with Wheel of Fortune to sponsor the jackpot round of wheel for various weeks of the year, placing BrandSource inside the program. And, providing BrandSource with tremendous exposure reaching over 10,000,000 households, and aligning the brand with a well known program and personalities within Wheel of Fortune. As top new programs such as Dr. Phil became available, these were also added to the mix. In addition, BrandSource partnered with King World, the largest producer of syndicated programming in the world on several high profile partnerships, which included BrandSource, key supplier partners and King World. BrandSource was getting recognition as a national retail chain and brand!
This campaign has progressed and grown in size every year, and in the fall of 2004, BrandSource added HGTV and the Food Network to the mix. In the years between 2004 to the present, BrandSource has partnered with key suppliers in an extensive co-branding effort on HGTV, Food, DIY and Fine Living including program content integration and sponsorships.
