QR Codes are sometimes called ’2D Barcodes’ and have gained little recognition stateside, but that is also a growing trend. These were originally created in the early 90′s on Toyota factory floors to track more information than the standard bar code could (thanks, Wikipedia!), but marketers quickly caught on and have integrated them in many areas. Overseas, their sight is commonplace and adoption has a strong foothold. Out here, not so much.

The buzz has grown enough that instead of simply being asked about mobile apps, we’re also looking into QR code generation and integration. Unfortunately, there isn’t much case history out there. There are many outliers and specialized case studies (the big one was the SXSW scavenger hunt last year), but not many relevant brands have tested in a more traditional manner. By ‘traditional’ I mean with clear-cut ROI expectations. For that reason, I’m choosing to try our own internal case study here with the Torus Marketing network.

I’ve generated a unique QR Code, using a simple online QR Code Generator, and have linked to this very post. The QR Code will be shared with our internal staff and their network and our own social media. Of course, the crucial piece here is what’s on the other side, so I have my Google Analytics account ready to measure traffic.

Torus Case Study

Stay tuned for a follow-up post about this as I reveal my findings!