In addition to web development, we’ve been receiving more client requests for mobile integration. It’s no secret that smartphone adoption has increased in the US recently and is set to continue, but how does that affect us as marketers and consumers? The answers are too numerous to list here and if you read the post title, you know where I’m going: QR Codes.
QR Codes are sometimes called ’2D Barcodes’ and have gained little recognition stateside, but that is also a growing trend. These were originally created in the early 90′s on Toyota factory floors to track more information than the standard bar code could (thanks, Wikipedia!), but marketers quickly caught on and have integrated them in many areas. Overseas, their sight is commonplace and adoption has a strong foothold. Out here, not so much.
The buzz has grown enough that instead of simply being asked about mobile apps, we’re also looking into QR code generation and integration. Unfortunately, there isn’t much case history out there. There are many outliers and specialized case studies (the big one was the SXSW scavenger hunt last year), but not many relevant brands have tested in a more traditional manner. By ‘traditional’ I mean with clear-cut ROI expectations. For that reason, I’m choosing to try our own internal case study here with the Torus Marketing network.
I’ve generated a unique QR Code, using a simple online QR Code Generator, and have linked to this very post. The QR Code will be shared with our internal staff and their network and our own social media. Of course, the crucial piece here is what’s on the other side, so I have my Google Analytics account ready to measure traffic.
Torus Case Study
Stay tuned for a follow-up post about this as I reveal my findings!
